WebGoogle Scholar Dawar, Niraj and Philip Parker. 1994. “Marketing Universals: Consumers’ Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality.”Journal of Marketing 58(April):81–95. Article Google Scholar Dickson, Peter R. and Alan G. Sawyer. 1990. WebFeb 17, 2024 · In 1887, Coca-Cola distributed the first-ever coupon. Little did the company realize how important the concept would be in shaping the future of commerce. With the Coca-Cola voucher, recipients could redeem one free glass of Coke at any dispensary.
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